The Peñón de Ifach among Ryanair’s new global image
Calpe is premiering and it’s doing so in grand style! The iconic Peñón de Ifach, the undisputed symbol of the Marina Alta, has officially become the face of Spain for Ryanair’s new international winter campaign.
What does this mean? Nothing more and nothing less than the silhouette of our rock giant will reach the screens and devices of up to 80 million people across Europe. The leading low-cost airline has chosen this corner of the Mediterranean to headline its promotions, placing Calpe at the center of European tourism for the coming months.
For Calpe, this is a golden opportunity. Being on the "front line" of a campaign of this magnitude strengthens its positioning as a priority, year-round destination. It’s not just about selling flights; it’s about showing the world that the heart of the Costa Blanca beats strongly all year long.
A campaign with personality
Beyond the impressive landscapes, the campaign has sparked comments for its playful tone —including some curious creative elements in its promotional videos— but what is undeniable is the visual impact. Seeing the Peñón de Ifach associated with the Spain brand in international markets is a source of pride for residents and a crucial boost for the local economy and tourism.
Promotional video from the company:
